This is by no means an exhaustive list, but here are some examples of the types of stories that are the best match for a people infographic approach: Regardless of the topic or the story being told, the audience for every infographic is humans. That makes people infographics among the most diverse since every infographic that’s ever been made has at least one thing in common: They were all made for people. The short answer to the question of when you should turn to a people infographic is an easy one: If the topic of the infographic or its purpose involves humans, it’s tough to go wrong with a people infographic. While that’s certainly not a bad thing, in cases where you want your audience to make an emotional connection, it’s easy to see the impact that centering people would have. Very little human imagery is used, and this creates a somewhat clinical feel. This example shares information about the refugee crisis from another angle, which is comparing how different nations responded. Numbers, ratios and percentages all go into telling this story. The eye is immediately drawn to the illustration of a young woman at the top left.Įvery piece of data in the infographic is related in some way to the plight of refugees, though the data types themselves are different. This infographic connects the audience directly with the people impacted by the pandemic-related refugee crisis unfolding around the world in 20. Let’s take a look at two infographics that tell different sides of a story to illustrate this point. Similarly, including depictions of people in infographics stimulates the brain’s desire to find other people in the images it sees. Science has shown that the human brain is constantly searching for faces in everything it sees. If you’ve ever had the experience of seeing a human face in your toast or in a grouping of leaves on a tree, you have your brain to thank for that.
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